Podcasting as a Business Project: What PMs Can Learn About Value Creation, Influence, and the Human Side of Strategy

Business Acumen

 

Podcasting as a Business Project: What PMs Can Learn About Value Creation, Influence, and the Human Side of Strategy

Headshots_SonjaKeeve.jpg

 
Presenter: Sonja Keeve | CEO & Founder | Sistas with a Voice Podcast Network

SESSION ABSTRACT

Podcasting is often viewed as a creative outlet, but behind every successful podcast is a thoughtfully run business project, one grounded in clarity, influence, and value creation.

In this session, I draw from my experience building and scaling a global podcast platform to show how podcasting mirrors the realities of modern project work. Without formal authority, guaranteed buy-in, or large budgets, podcasters must align stakeholders, define value early, manage uncertainty, and use technology intentionally to create meaningful outcomes.

This session offers project managers a fresh, human-centered lens on business acumen, demonstrating how conversations, trust, and alignment drive project success just as much as timelines and tools.

KEY TAKEAWAYS
Attendees will learn how to:

1. Frame projects as value-driven business initiatives by clearly defining outcomes, stakeholder expectations, and success measures.
2. Leverage influence and trust to improve alignment, reduce friction, and strengthen project outcomes, especially when authority is limited.
3. Use technology intentionally as an enabler of strategy and value, rather than relying on tools alone to drive results.

PRE-SESSION NETWORKING ACTIVITY
Prior to the presentation, attendees will participate in a brief networking activity designed to warm up the room and ground the session in their own experiences.

Participants will pair up and discuss:
• A project that looked successful on paper but felt misaligned in practice
• Who defined “success” for that project and when
• Where people, communication, or alignment had the greatest impact on the outcome
 

Unlimited Engaging talk with visual slides, stories, and live Q&A

Schedule:

5:15 pm - 5:45 pm Networking
5:45 pm - 6:30 pm Announcements and Dinner 
6:30 pm - 8:00 pm Presentation
 

We'll see you Thursday, Mar, 12, 2026, at

Location:

  • The Place at Innsbrook
    4036-C Cox Rd
    Glen Allen, VA, 23060

  • Time: 5:15 - 8:00 pm

  • PMI Talent Triangle Category:  Business Acumen

 

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Information

Type of category: Richmond

Type of activity: Business Acumen

Date: March 12th, 2026

Hour: 5:15PM to 8:00PM

Registration close date: March 12th, 2026 at 6:30PM

Early bird deadline:: 6 March 2026 to 11:59PM

Number of PDUs: 1.5

Price

Early bird member: $20.00

Early bird non member: $30.00

Members: $30.00

Non members: $40.00

Location

The Place at Innsbrook

4036-C Cox Rd
Glen Allen, VA, 23060

[Click here for Map and Directions]