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Speaker: Kay Fudala, Change Strategist & Certified Executive/Transition Coach

Title of Presentation: Insights from Neuroscience to influence stakeholder behavior

Bio: Kay is currently an Organizational Change Management Lead at the Federal Reserve Bank of Richmond. Throughout her career in IT, Kay has focused on driving adoption and boosting utilization of technology transformation and process improvement initiatives. Kay combines her scientific background and IT experience with a deep interest in human behavior to create positive and impactful results in organizations. A certified brain-based coach, Kay is committed to leveraging relevant research from social neuroscience, and behavioral economics to equip change agents at all levels, with practical tools and techniques to thrive amidst uncertainty.

Description of presentation:

Leading change in organizations has become an unparalleled challenge. People are faced with more uncertainty and ambiguity in the workplace than ever before. Although we tend to think of work in terms of projects, activities, and deliverables, the brain experiences the workplace first and foremost as a social system. The latest research in neuroscience sheds new light on what drives human behavior. Recent studies suggest that there are five domains that activate reward or threat circuitry in the human brain - status, certainty, autonomy, relatedness, and fairness. Understanding these domains can explain how people respond in social situations and why change is often met with resistance.

This presentation will explore some of these research findings and the application in a project setting. Project managers will learn how to use these findings to improve stakeholder collaboration, foster engagement and increase commitment to projects, to deliver the greatest business value.