#GSD Talk | #Getting Transformation Done - The Role of Brand
Note: This talk is hosted by 120vc and not PMICVC. You must register for this event on their website.
Click HERE to register for this event.
Coupon Code for PMICVC members PMICV-talk
Speaker: J. Scott, CEO 120VC
Topic Summary:
Note: This talk is hosted by 120vc and not PMICVC. You must register for this event on their website.
Click HERE to register for this event.
Coupon Code for PMICVC members PMICV-talk
MCDONALDS, DISNEY, APPLE, NIKE, TESLA... The mere mention of these names evokes a feeling, thought, or action. In a single word, these brand names codify a set of values, complex ideas, and product promises that have led millions of people to action. What if you could harness the same principles and power of branding to lead change within your organization?
You don't have to be Don Draper on Mad Men. Your project doesn't have to be filled with Disney's magic Pixie Dust or Tesla's game[1]changing ingenuity. It's not about outcomes, but rather, it's about why the outcomes matter. In this talk, we'll look at why people want to follow some brands and not others. Comparing attributes of great leaders and brands in their ability to lead people to action.
Learning OUTCOMES
- How to lead the "Status Go"
- How to establish the need for change – Start with Why, not How.
- How to focus on the problem YOUR CUSTOMERS think they have.
- How to teach your Leaders to "Define the Right It", and adequately assess their Challenges and opportunities.
- Why it's busy work if it doesn't Improve Customer Satisfaction, Employee Satisfaction, or Profitability.
- How to create enormous value by determining if the Challenge or Opportunity is an Innovation, Prevention, or the Elimination of Assessment and Failure activities.
- How to Pitch Your Solution and Get Funded.
Speaker Bio:
From the start of his career spent jumping out of helicopters in the United States Navy, J. Scott has a long history of leadership, servanthood, and bearing witness to the transformative power of getting shit done. Since starting 120VC he's personally overseen the global transformational efforts within organizations such as DirecTV, Trader Joe's, Blizzard Entertainment, Sony Pictures, Mattel, and others. His team's unique, irreverent approach to change has generated breakthrough results and created meaningful jobs. In addition to being a successful entrepreneur, J. Scott is a devoted husband and father and author of "It's Never Just Business: It's About People," and "The Irreverent Guide to Project Management," both available on Amazon.com.
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