#GSD Talk | #Getting Transformation Done - The Role of Brand
Note: This workshop is hosted by 120vc and not PMICVC. You must register for this event on their website.
Click HERE to register for this event.
Coupon Code for PMICVC members PMICV-TALK
Speaker: J. Scott, CEO 120VC
Topic Summary:
Note: This workshop is hosted by 120vc and not PMICVC. You must register for this event on their website.
Click HERE to register for this event.
Coupon Code for PMICVC members PMICV-TALK
You don't have to be Don Draper on Mad Men. Your project doesn't have to be filled with Disney's magic Pixie Dust or Tesla's game-changing ingenuity. It's not about outcomes, but rather, it's about why the outcomes matter.
In this talk, we'll look at why people want to follow some brands and not others. Comparing attributes of great leaders and brands in their ability to lead people to action.
Learning Objectives:
- Learn the difference between a boss and a leader.
- Practice the psychology of getting great results with "communicate to lead" skills.
- Develop "Crazy Good Leadership Skills" by taking responsibility for what is heard.
- How to establish the need for change – Start with Why, not How.
- Teach your Leaders to think like Entrepreneurs, and adequately assess their Challenges & Opportunities.
- The secrets to delivering powerful feedback.
- How to distill why your team matters to your customers, the real problem you solve, the future you want to create.
Speaker Bio:
From the start of his career spent jumping out of helicopters in the United States Navy, J. Scott has a long history of leadership, servanthood, and bearing witness to the transformative power of getting shit done. Since starting 120VC he's personally overseen the global transformational efforts within organizations such as DirecTV, Trader Joe's, Blizzard Entertainment, Sony Pictures, Mattel, and others. His team's unique, irreverent approach to change has generated breakthrough results and created meaningful jobs. In addition to being a successful entrepreneur, J. Scott is a devoted husband and father and author of "It's Never Just Business: It's About People," and "The Irreverent Guide to Project Management," both available on Amazon.com.
Both photography and videography will likely be taken on site or virtually to document PMICVC events and activities. Photographs and video footage are the sole property of the PMICVC. By registering, you, as the registrant, understand that PMICVC may use your likeness for promotional purposes. If you do not wish to be photographed or recorded using audio or video, please notify a board member on site or do not use your audio or video for this live virtual event.
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